The Famous Grouse

At The Famous Grouse, we’re great believers in the idea that life’s not about seeking fame – it’s about doing the right thing. If you focus on doing something well, fame will find you.


This is a philosophy that’s been at the heart of The Famous Grouse since 1800.
The founder Matthew Gloag sought out the employees and suppliers with the perfect blend of skills and expertise.
And it was these people who came together to create the Grouse brand.
His vision was simple: to create the best quality blended whisky.


Over time, his brand grew in popularity and was eventually renamed “The Famous Grouse”.
Today, the brand still have a firm foot in its origins. Things have evolved of course, but the guiding principles, their Four Fundamentals, and their way of doing business remain the same. The Famous Grouse still brings together the finest grains, pure Scottish water and carefully seasoned sherry and bourbon casks
to create its uniquely rich, rounded and sweet whisky.