MARTINI captures the spark that set two men on a lifelong quest to make their stamp on Italian culture. Alessandro Martini – a spirited entrepreneur with a global vision – and Luigi Rossi – a creative muse whose botanical fragrances would lure noses along Turin’s via Dora Grossa… The year was 1863 when their newfound partnership was manifested in their first vermouth: The MARTINI Rosso. This original blend remains the same to this day.

Since 1864, the fields of Pessione in northern Italy are where our heart calls home. The Turin-Genoa railway line passes right beside us, which was key to our ambition of expansion. Generations of families have built Martini to what it is today. Local faces are rich with pride and the air is sickly sweet with the aroma of our vermouth.
MARTINI’s original recipe remains guarded under lock and key. Our masters know it only by scent and taste. Over 500 botanical samples pass under Ivano’s nose each year, and only the combined experience of himself and Beppe can maintain Luigi Rossi’s legacy.