In search of a delicate drink, rich in taste and aroma compared to existing rum products, Don Bacardi began experimenting with various scientific methods for producing the popular drink. Bacardi discovered that filtering the liquid produced from molasses through activated carbon makes it transparent and clean but rich in flavors and smooth.
At first, the company included a distillery with a copper boiler, a shop and a coconut tree named “El Coco” by Don Bacardi’s son. In 1912, the company expanded and new production centers in Barcelona, Europe and New York, in North America were built. Despite the US dry laws of 1920 and the closure of the New York branch, Bacardi remained the preferred brand by American consumers. Later on, the Bacardi production shifted to the Bahamas after the Bacardi family fled to the area in 1965 with the rise of Che Guevara and Fidel Castro in Cuba.
Today the brand is part of the Bacardi – Martini Corporation, which has been owned by the founding family for seven generations. The brand has existed for over 150 years and delivers every 4.5 seconds 9 liters of liquor worldwide. Bacardi drinks are sold in 150 countries and are the result of 6,000 employees operating in 5 production sites. Since 2008, the Bacardi brand has been running the Bacardi Legacy competition, where leading bartenders in the world are competing to produce a cocktail that will stand the test of time and will be considered classics.