It started with a guy called Geoff Ross sitting on a plane reading a magazine. In the magazine is an ad for some vodka from somewhere claiming they come from a pure country.
Geoff thought this is not true as the country he came from, New Zealand, was 100 times purer. So Geoff decided to make vodka in New Zealand.
Geoff built a still and started making some vodka. The immediate success led to a large scale production and the end result of being part of the Bacardi Cooperation.